Operators first. Advisors second.
MacGray is an embedded operating partner to growth-stage CPG brands and the private equity groups that back them. We've built brands inside the world's largest CPGs and from a single SKU on a kitchen counter — and we bring both sides of that experience to every engagement.
50+ years of combined CPG operating experience.
MacGray was built to be the partner growth-stage brands actually need — not a slide-deck consultancy. We embed directly into your business as an extension of your team: writing the model, calling the buyer, restructuring the supply chain, and sitting in the room when the hard decisions get made.
Our leadership has served as interim CEO, CMO, COO, advisor, and board member to natural foods companies across the country. We've launched nationwide products inside Fortune 100 CPGs, built and exited founder-led brands, and turned around businesses for private equity sponsors.
"MacGray doesn't just support brands — they unlock them. Their rare ability to blend strategic foresight with hands-on execution makes them the partner you want when you're serious about growth."
The team in the seats with you.
Dustin Finkel
Dustin has led $1B brands inside Fortune 100 CPGs and built a company from scratch to $16MM+ in revenue with an exit. He pairs breakthrough thinking with a P&L mindset — grounded in delivering financial value to every stakeholder.
- —Investment Banker at Goldman Sachs
- —Kellogg (Northwestern) MBA
- —Launched the 1st nationwide gluten-free snack at General Mills
- —Built Horizon Organic into the #1 organic milk brand in the US
- —Grew ZonePerfect, EAS & Curate after 12 yrs of consecutive losses
- —Built Awakened Foods from $0 to $16MM with an exit in 4 years
- —Professor of Business, University of Colorado – Boulder
John McHugh
John brings the operator's discipline to every engagement — translating ambitious strategy into the systems, supply chains, and unit economics that make growth durable. He's built, scaled, and turned around brands as both a founder and an executive.
- —Mechanical engineering background
- —Founded and scaled Wildmade through acquisition
- —Led a three-company merger as CEO
- —As COO of Hoplark, reduced annual burn to enable a strategic licensing deal
- —Deep expertise in co-man sourcing, supply chain, and order-to-revenue
- —Operator across founder-led brands and PE-backed platforms
One team. One P&L. Full ownership.
- Origins
Built from inside the operator's seat
MacGray was founded by a team that had already run brands inside Fortune 100 CPGs, built companies from scratch, and exited them — not consultants looking in from the outside.
- Today
An embedded operating partner
We serve as interim CEO, CMO, COO, advisor, and board member to natural foods companies across the country — and to the private equity groups that back them.
- Always
Aligned to your outcomes
One integrated team. One P&L. Full ownership of the workstreams that drive growth, execution, and results.
Teaching and shaping the next generation of CPG builders.
- Lead Instructor — Whole Foods LEAP Program—
- Lead Instructor — NASDA Farm2Food Program—
- Professor of Business — University of Colorado, Boulder—
- Advisors to private equity & venture-backed CPG platforms—