Building, scaling & advising CPG brands

Operating knowledge.
Financial discipline.
Founder support.

We embed directly into your business as an extension of your team — taking ownership of the work that drives growth, execution, and results. Not advisors from the sidelines. Your operating partner.

Dustin Finkel, Founder & CEO of MacGray Consulting, holding a Ka-Pop! snack bag
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50+
Years combined CPG experience
$16MM
Built from $0 with an exit in 4 years
700+
Retail doors secured in year one
$300K+
Cost reduction via JV production model
Brand Experience

Trusted across Fortune 100 portfolios and category-defining startups.

40+
Brands built, scaled, or turned around by the MacGray team.
Brand logos: Goldman Sachs, Horizon Organic, Rello, Fable Fish Co., KA-POP!, This Bar Saves Lives, GoodBelly Probiotics, Teton Waters Ranch, Quari Ice, KeJoy, Mrs. Fields, Zing, Prime Plus Wagyu, Somnus, University of Colorado, Chex, Zacca Hummus, Superoot, Chasin' Dreams Farm, PB Jack's, Primi Italy, TCBY, Tres Latin Foods, Room214, Natural Food Works, Mission MightyMe, Üm, Melba's, Sweeter Collective, Sagrada BioSkincare, XACA Cantina, Wild Made, Hoplark, ZonePerfect
  • Goldman Sachs
  • Horizon Organic
  • Rello
  • Fable Fish Co.
  • KA-POP!
  • This Bar Saves Lives
  • GoodBelly Probiotics
  • Teton Waters Ranch
  • Quari Ice
  • KeJoy
  • Mrs. Fields
  • Zing
  • Prime Plus Wagyu
  • Somnus
  • University of Colorado
  • Chex
  • Zacca Hummus
  • Superoot
  • Chasin' Dreams Farm
  • PB Jack's
  • Primi Italy
  • TCBY
  • Tres Latin Foods
  • Room214
  • Natural Food Works
  • Mission MightyMe
  • Üm
  • Melba's
  • Sweeter Collective
  • Sagrada BioSkincare
  • XACA Cantina
  • Wild Made
  • Hoplark
  • ZonePerfect
Our Thesis

It's rarely the product that separates brands that break through from the ones that stall.

It's the operating knowledge. The financial discipline. The support system around the founder. The thousand small decisions made correctly because someone has made them before.

MacGray was built to be that team — Fortune 100 caliber leadership delivered with startup velocity. We operate alongside you, take ownership of the workstreams that move the P&L, and free you to work on the parts of the business you love.

"They aren't just consultants — they are true partners. The team brought clarity to chaos, helped me make tough calls, and gave a roadmap we could execute."

Alexa — Founder, KeJoy
Capabilities

One integrated team. Every function that moves the business.

Instead of managing multiple hires, agencies, and advisors — gain one team delivering data-driven strategy and execution under a single P&L.

01

Finance

  • Robust financial modeling
  • Working capital management
  • Pricing & margin strategy
02

Operations

  • Co-man sourcing & management
  • Inventory & supply chain
  • Full order-to-revenue
03

Sales & Marketing

  • Sales strategy & execution
  • Trade analysis & management
  • Brand & marketing strategy
04

Business Operations

  • Fundraising support
  • Contracts & incorporation
  • Board & investor relations
Case Study

From founder-led vision to scalable, shelf-ready business.

Fable Fish Co. came to us with one full-time employee and a powerful idea. We served as the cross-functional team across operations, sales, finance, and commercial — leading day-to-day execution while steering high-level decisions.

Year One Doors
700+
Channels Launched
5
Kroger·Thrive Market·Costco·Sprouts·Amazon
Revenue Trajectory
$0 → $16MM in 4 years
+ exit
Y0Y1Y2Y3Y4
Premium grocery retail merchandising
The MacGray Model

Embedded expertise. Cross-functional execution.

Dimension
Traditional Consultants
MacGray
CPG Leadership Depth
1–5 yrs generalist exposure
50+ yrs combined, Fortune 100 + startup
Functional Coverage
Single specialist
Full team. Every function.
Engagement Model
Advice from the sidelines
Embedded operating partner
Accountability
Deliverables
P&L outcomes
Specialist Network
Limited
Vetted, discounted partners
Let's build something

When you're serious about growth, this is the partner you want.

Tell us where you're headed. We'll tell you what it takes to get there — and then help you do it.

dustinfinkel@macgrayconsulting.com
MacGray Consulting

Operating knowledge. Financial discipline. Founder support. Building, scaling, and advising CPG brands.

Practice
  • Embedded Operating Partner
  • Finance & Strategy
  • Operations & Supply Chain
  • Sales & Marketing
© 2026 MacGray, LLC. All rights reserved.
Building, scaling, and advising CPG brands.